MCV Pulse

MCV Pulse is the social sensory layer of the MCV platform — a real-time perception system that turns public conversation, reviews, and multi-location signals into structured intelligence. It feeds both human operators and CORTEX agents through tools and typed event streams, with every signal backed by evidence.

Social listening tools summarize mentions for human dashboards. Pulse produces aspect-level, location-resolved signals with evidence packages, and delivers them natively to autonomous agents — so detection, drafting, and escalation happen inside your operating system, not in a separate screen.

The Consistency Index scores every location against its sibling locations on the aspects that define your brand — service, cleanliness, value, experience. Statistical divergence is flagged automatically, with root-cause evidence, so operators see exactly which location is drifting and why.

Yes — multi-location structure is the core design case. Pulse resolves signals to your actual org hierarchy (location, district, franchisee, brand) and provides role-based visibility, so each operator sees the slice they own, from a single shared evidence fabric.

Every Pulse call and event is scoped by MCV One identity and consent. Physical-signal extensions emit only derived metrics — counts and scores, never raw footage — with per-location controls and short retention windows.

Pulse follows success-aligned economics: performance fees or revenue share tied to attributed lift, rather than a flat license. Pilot engagements define the attribution framework and success metrics together, so ROI is visible before scale-up.

Pulse turns its sources — wearables, sensors, transactions, environmental data, public conversation — into normalized event streams. Those streams ride MCV Synapse, the real-time neural event and feedback bus, and reach CORTEX as tools and typed event streams, so what the operation senses becomes what it thinks about and acts on, in one closed loop.